YouTube is an extremely popular platform nowadays to make and share content. Now, there is no other place to share a video. And for many younger people, platforms like YouTube and Twitch is all one needs to be entertained. No need for cable television. Let's think about the rise of YouTube using Diffusion Theory.
Why did it catch on? YouTube officially launched in 2005 with around 30,000 visitors per day. I'd say, what attracted the early adopters would be just the novelty and convenience of a platform like YouTube. Early channels like the Angry Video Game Nerd and RoosterTeeth were already fairly well-know content creators before YouTube, uploading videos to their own personal sites. Moving to YouTube, a universal platform, marked the spark of experimental phase. The introduction of multi channel networks showed the uptake into the early majority. Now, would be the time bigger companies saw the marketing opportunities of, and so making a profit off of YouTube content emerged. Why did this happen later? Safe bets are what businesses usually take, so it would take a little while before they would invest in YouTube with marketing. As the late majority would come in, YouTube would mature.
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